After a six-year absence, Tesla is making a grand return to the Paris Motor Show. The U.S. automaker will showcase its full lineup, including the highly controversial Cybertruck—despite it not being available for sale in Europe.
Tesla’s participation, officially announced by show organizers, is yet another sign that the Paris Motor Show is regaining momentum. The 2023 edition saw a diminished presence from major European brands, though it was bolstered by strong representation from Chinese automakers. This year, however, Tesla will be in good company, joining a roster of major exhibitors, including Renault Group (with Alpine, Dacia, and Renault), four Stellantis brands (Alfa Romeo, Citroën, Peugeot, and Leapmotor), three Volkswagen Group brands (Audi, Skoda, and VW), as well as Ford, Kia, and China’s BYD.
Visitors can expect to see Tesla’s popular Model 3 midsize sedan, the best-selling Model Y midsize crossover—Europe’s top-selling EV—the large Model S sedan, the spacious Model X SUV, and, of course, the eye-catching Cybertruck. In addition to its vehicle lineup, Tesla will feature interactive displays highlighting its cutting-edge technology, according to event organizers.
This won’t be Tesla’s only major European showcase in recent years. In 2024, the company made an appearance at the Munich Motor Show, where it unveiled the mid-cycle refresh of the Model 3.
Looking ahead, Tesla has some exciting developments on the horizon. The company is expected to unveil an updated version of the Model Y and will reveal its long-anticipated robotaxi in Los Angeles. However, reports suggest that a long-rumored, more affordable Tesla EV has been scrapped—for now.
Tesla has steadily grown its footprint in Europe over the past decade, solidifying its position as a key player in the region’s competitive EV market. The Model Y, in particular, has become a dominant force, consistently ranking as Europe’s best-selling electric vehicle. With a strong presence in countries like Germany, Norway, and the Netherlands, Tesla continues to expand its Supercharger network, making long-distance EV travel more convenient for European drivers.
Looking forward, Tesla’s European strategy will likely focus on further expanding Gigafactory Berlin’s production capacity, introducing new software and battery advancements, and potentially launching more affordable EV models to cater to a broader audience. The upcoming Paris Motor Show appearance signals Tesla’s continued commitment to strengthening its brand presence in Europe.